By Niraj Chandra
Creating a good website is very simple - as I found out the hard way after weeks of tireless experimentation. Hopefully, this article will help others in creating their websites without going through my learning curve.
Just a few months I was an absolute novice. I was a good writer so I figured there would’nt be much problem with content but I didn’t know where to begin in creating the web-site itself. I picked up a couple of books at the library but they were obviously the wrong ones. They directed me towards HTML and I spent quite a few afternoons learning the code that drives all websites.
My advice today - dont! HTML is not required anymore although of course, knowledge never hurts. I found that the only real use for HTML was to customize webpages by changing existing code.
Then I needed to register my website name - in short I needed a webhost. There are plenty to choose from -in fact, far too many and they charge about the same. I chose “Ipower” because it was recommended in some websites; there must be others that are equally good. Luckily, my preferred website name was available and I signed up for the service for just a few dollars a month. I even got some free website developing software which was pretty easy to use - but a bit slow to upload.
The next issue was to choose the overall design of the website - called the template or the theme. The Ipower web tool gave quite a few choices and I simply picked whatever looked best. But I wasn’t satisfied and changed the template every few weeks. As I added more content, I reached the allowed page limit and paid for an upgrade to get unlimited pages. I experimented and learnt how to add pictures, position them correctly, add voting buttons etc.
To get traffic, I got the website registered with google and this helped a little. However, I got a spike in traffic by writing on current issues like the recent transit strike and by posting comments on stories in other news sites. Wherever possible, I referenced my own website in the comments.
Then I discovered Wordpress with the help of a friend. Just a little research showed this is the blogging software of choice, used by media outlets such as Macleans, Wall Street Journal and others. I set up for a free blog in wordpress just to check it out; it is definitely the easiest software to use. Just go to the Dasboard and play with the controls; it takes just a few minutes to get the feel for all the features. But I didnt like Wordpress on my address . To get a more professional look, I wanted the word “Wordpress” out of the web address.
This turned out to be a major stumbling block. I tried re-directing the address in Wordpress using some controls that I dont understand even today. It didnt work; I only succeeded in jamming up the Wordpress web-page. I tried researching the subject but got lost in all the technical jargon that only Wordpress nerds understand.
I tried to shift the web-hosting to Wordpress but this wasn’t easy either - besides I was already committed paying Ipower to host my website for a year. I also discovered Wordpress has limited support - it is difficult, if not impssible, to talk to a “live” human being.
I tried changing stuff in Ipower but nothing worked. Finally, I called Ipower tech support and they told me exactly how to upload and setup Wordpress within Ipower. Their tech support is incredible -you can talk on the phone or use live chat. I prefer live chat; I can ask questions at any time and get an instant written reply.
I followed their written instructions to the letter and they worked. I don’t even remember all the details but I do recall that the tech support was excellent. Now, when I enter the address for my web-site, Wordpress shows up while Ipower runs in the background.
Little by little, I learned some of the ways that Wordpress works; they are not always intuitive, though. For example there are Posts, Pages, Categories and Tags in Wordpress. Pages actually refers to the static pages in Wordpress like, for example, an About page where you provide static information about the website including contact information.
The real work is done in Posts, where you actually post your day to day entries. You assign a category to each post and this is how Wordpress sorts them out. For example, if you assign a Post to a category called Environment, it will be stored under the Environment tab. It is akin to a page for ordinary folks, only Wordpress calls it a category.
You can also assign a tag to the post; this is really for the search engines which pick up the information in the tag description. So choose your tags carefully for this is how the search engines will find the information they are looking for.
The template used for creating the website is called Theme in Wordpress. There are hundreds of themes to choose from but there were only a couple of themes loaded in my default Wordpress set-up. There are plenty of free themes available for download from the web; it just needs a bit of googling to find the right one.
How do we load the theme? This, I finally figured out, requires an ftp tool. This tool essentially connects the files on your computer to the files on your website, so files can be uploaded to the website. The tool I used was Cuteftp -it is available on a free thirty day trial basis. Again, you have to know exactly which directtory to upload the files to. It is called wp-themes and in my case, it was located inside the “public” folder. Once the theme is uploaded correctly, it will display in the Wordpress Dashboard under Appearance - themes.
A successful web-site also needs plug-ins or widgets. These are pieces of software that do specific tasks like tracking the hits to the web-site. Some plug-ins are provided in the Wordpress package; others are found in the Wordpress plug-in directory. Some may require a download to your computer and then an upload to the website using the ftp tool.
Other stuff like uploading pictures or adding links is very easy to do in Wordpress and does not require any explanation. But if you have questions that a self-learner like me can answer, please do not hesitate to post them in Comments.
In short, here are the basic steps to setting up your web-site:
1. Choose a name and got to any web-hosting service like Ipower to register the name. If it is taken, find another name.
2. Pay the fees to the web-hosting company to get your website going.
3.Install Wordpress on your web-site; use the hosting company’s tech support to get this up and running.
4.Set up your basic web-site by creating a few posts; make sure each post is assigned a category and a tag.
5. Select a few themes that you like; browse the internet till you find afew of them -preferably the free downloads.
6. Download the themes to your computer
7. Download Cuteftp or a similar program to your computer.
8.Launch Cuteftp;follow the instructions to connect with your web-site and upload the themes files to website directory call wp-themes.
9.Start your web-site, go to Wordpress dashboard and activate the themes of your choice.
10 Customize the website to your taste and be sure to put in a traffic counter.
11. Create some killer content that will attract viewers;make sure all the links are working well.
12. Register the site with google; wait a day or two for the search engines to find your site.
13 Start commenting on other websites with similar interests; wherever possible, put a reference to your own website.
14.Post your website on bookmarking sites such as digg, stumble upon etc.
15.Watch the traffic grow; traffic on my site spiked after switching to Wordpress.
16 Learn the other features of Wordpress like RSS feeds, Permalinks etc.
17. And most important, post a link to my website
on your site!



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